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Last Modified: October 24, 2021

Cookie Policy

We use cookies on our toysrus.com.cn and babiesrus.com.cn websites and our digital applications.

Cookies are small data files that your browser sets on your computer or device. A cookie itself does not contain or collect information. However, when it is read by a server via a web browser, it can help a website deliver a more user-friendly service – for example, remembering previous purchases or account details.

Both we and our third-party tracking partners use browser storage, program storage, cookies, pixels, beacons, scripts and tags to operate our websites and apps, and provided you have given consent, to analyze your use. We may receive reports on these from our third-party tracking partners on an individual and aggregate basis, and those partners may combine that information with other information they have collected from you.

The cookies we use fall into three categories.

  • Necessary Cookies: Necessary cookies are required to enable technical site functionality and to provide the services explicitly requested by you. This includes, as examples, services such as your selected country and language, keeping you logged in, providing security and fraud prevention, having your digital shopping bag stored while you browse, remembering volume settings, and getting you access to secure areas of the website.  This category of cookies cannot be disabled and does not require a consent.
  • Analytic Cookies: These cookies are optional and collect information about how visitors use and experience our website in order to optimize design, operations, efficiency and to improve your user experience.
  • Flash cookies (also known as Local Stored Objects) or other similar technologies: These cookies are optional. A Flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to customers. They may be recognized by other sites or by our marketing or business partners. Flash cookies are different from browser cookies and the cookie management tools provided by your browser may not remove Flash cookies. Go to https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html to learn how to manage privacy and storage settings for Flash cookies. If you disable Flash cookies or other similar technologies, please be aware that you may not have access to certain features and services that make your online experience more efficient and enjoyable.

What about your privacy?

Some of the cookies set on toysrus.com.cn and babiesrus.com.cn will result in the processing of your personal information.

With regards to “strictly necessary” cookies processing personal information, TRU bases this processing on either:

  • our obligation to secure a safe use and operation of the website and the services offered on the website (including measures to secure compliance with our legal obligations towards children);
  • our contractual obligation to deliver specific services or functionalities specifically requested by the website user.

With regards to “analytical” and/ or “flash” cookies processing personal information, TRU bases its processing on consent, unless otherwise specifically appears in our personal information protection policy.

For cookies where a third party is joint processor or independent processor, please refer to the third party’s personal information protection policy for more information on the legal basis for their processing of personal information as processors. Read how to manage and control what information we collect from you in our full Personal Information Protection Policy.

What if I do not want cookies:

Necessary cookies are essential for the website to operate and you cannot opt out of them, but you can delete necessary cookies after use – see how below.

For all other cookies, you can always adjust your settings and revoke your consent.

How to get rid of your cookies:

The cookies are placed on your device. This means that we cannot delete them for you. You must do that yourself in the way prescribed by your specific device. If you are on a website operated by TRU, you can also avoid cookies being placed by adjusting the browser settings on your device. If you are using a WeChat mini program developed by TRU, please note that cookies set in a WeChat mini program work in a different way and you will have to control this via your device directly. Real browser cookies are set to expire. Similar types of technologies, like local storage on your device, do not have expiration built-in, and so must be deleted by you. We have linked to instructions on how to adjust/delete cookies on some of the more common devices below.

Please find examples of guides on how to block cookies and how to remove cookies in the various browsers for PCs and Macs:

Internet Explorer
Google Chrome
Mozilla Firefox
Microsoft Edge
Samsung Browser
Language Info Box